It was like Christmas early at Costless Express, as we received our first order of KEURIG coffee machines and coffee. We had 4 pallets of machines and over 1000 cases of coffee arrive just in time for a Christmas blitz.
First, for those of you who have yet to hear about Keurig, it is a nifty one cup coffee system. I have one in my house and at the office and we all love the coffee and the convenience.
As soon as the shipment arrived, we launched the news at 10am on our website and sent 2000 emails to customers. Our special cup price of 49¢ each ($12.25 per box) is far below anything available online or in a store.
We are offering customers the choice of two machines - a small brewer for under 25 employees, and a large plumbed in brewer for over 25 employees. Each is available to our customers at no charge when they buy the coffee and supplies from Costless.
Response in the first few hours alone was crazy. Customers signed up and also wanted to purchase for their home. By 3pm when I left the office, we had commitments or sales for about a third of our machines.
Currently we have over 30 coffee and teas to choose from, and look for a few more coffee brands to arrive soon.