Have a look at this fantastic job application that came in
recently. Clearly this person had researched our company and knew what it takes
to stand out from a crowd. We are a wacky bunch at Costless and this application
spoke volumes to us and made its way to the top of the pile.
I love it when our culture translates into all things we do
in our company. After seeing this unique and creative application we thought it
would be so much fun to have all our applications sent in to us with a creative
flair by the applicant. Or how about a video application - that would be very
Stay tuned, we may just try this on our next round of hiring
and if you would like to work with us here at Costless, you now know how to get
to the top of the job application pile.
I first hear of this concept on a blog I was reading some
time back. I wish I could remember the name, but all the same the concept of this
Love Bomb stuck with me until I decided to use it this week.
How a Love Bomb works is you focus the attention (and love)
of many people towards one person, in a concerted effort. Let me explain how it
works by using my recent Love Bomb example.
For the past two years, I have been the Chair of the BC
Children's Retail/Wholesale Council, and Aaron Sanderson has been our fundraising
liaison with the Hospital. He has been instrumental in helping our council raise
record-breaking donations of close to 5 million both years running.
Unfortunately, Aaron announced he was recruited and would be moving to Toronto at
the end of the month. I wanted to do something special for him to show our
thanks, and this is where the Love Bomb idea kicks in.
I emailed our 18-member council, and asked that each person
focus their gratitude toward Aaron on August 13th in whatever fashion
they saw fit. The idea is to have as many people as possible Love Bomb him on one day. So
people from the group did just that, and sent him kind emails, thank you cards,
presents, balloons, gifts and visited his office. Imagine this happening to you,
18 people all showing their love for you on one day. What a memorable day it
Everyone had a blast dropping the Love Bomb and I plan to do
this again when the next opportunity arises. Can you find an opportunity to try
a Love Bomb?
Ahhh, we can breathe and stretch out our arms
The offices at Costless have been pretty tight lately to fit all our staff
as we keep growing. With 3 more job postings to fill this month, we have plumb
run out of room. I've been looking for more office space for the past few months,
but my biggest dilemma has been not wanting to split up the staff, since our
family culture is so important. We needed to have extra offices that are within
walking distance from out main building.
I was relieved to find an additional 4000 sq ft in the next building beside
us. We jumped at the opportunity and immediately moved in. With so many bare
walls, we held a brain storming session and plastered the walls with planning
sheets and Post It notes. Boy, is it nice to have some free space to plan and
As I said, culture is huge at Costless, so when I heard the
new space was being nicknamed the "dark side" by our staff, it kind of bothered
me. So, officially I announced the new space was to be forever known as...
"The Bright Side." A little positive suggestion seems to go a long way and
staff get it. Even the smallest grain of negativity can erode our Work Happy
positive work environment.
Can't wait to stick more Post-Its on the walls in out next
At Costless, we are continuing to add more senior staff as we grow.
Sometimes we are able to advance people within our organization - this is our
first option - but if no candidate exists, we need to look outside. Currently we
have postings: a Marketing Manager, Merchandising Manager and a Sales Manager.
So, where do we find great A Player candidates? I'm currently trying 3
3. Corporate Recruiter
1. Craigslist - in the past we have had some success with posting here. We
try to make sure the job ad is very clear: "Must include cover letter" for
example. so we can weed out all the spammers and not-so-serious candidates. For
manager positions, this is not the place A Players would hang out. So I give it a
2. LinkedIn - personally I love LinkedIn and have over 650 connections. It
has been a powerful way to build a diverse and deep pool of like minded
connections. A must for any business person. But what about recruiting? I needed
to ask around my LinkedIn network for who had done this already. The response
was overwhelmingly positive and at $299 for a 30 job posting - let's give it a
I posted the jobs and immediately received very qualified candidates. Best
part is you can see their profile on LinkedIn and who in your network they are
connected to. There was nowhere to hide - I could see everything about them and
that saved us tons of time in the shortlist process. Our job ads were viewed by
hundreds, replied by many dozens and we interviewed a healthy handful.
I give LinkedIn an A 4 Awesome!
3. Corporate Recruiters - I'm very fortunate to have a good friend who owns
Titan Recruiting, so I know I'm getting their best efforts in finding me an A
Player. I gave them the Sales Manager posting as I expected this to be the
hardest to fill since our requirements were the highest. Although recruiters
charge 30% of the first year salary for a placement, I know there is a
right time to use them. In our case, it's to help us find a sales manager who
will get us over the 20 million in sales mark. The recruiter assists with us and
determines a perfect candidate profile, then seeks out that person. Although
expensive, if they deliver, it's worth every penny. I'll also give Recruiters an
****Follow Up September 4th, 2012***
We have filled all three positions!
- Merchandising Manager was a promotion internally - that was super
- Marketing Manager was found thru LinkedIn - a former Electronic Arts
employee and Marketing Consultant who is going to really ramp up our on and
offline marketing efforts.
- Sales Manager was located thru the recruiter - a very senior level
manager who has build teams of over 600 people and is also a
customer servicecoach in her spare
So there you have it - Recruiting MASHUP Summer 2012 is in the bag. We are
locked and loaded for our $20M sales climb!