Thursday, May 17, 2007

Our New Vans!

Getting hungry?If there is one passion in business I have, it's marketing. Today our vans arrived, and how can you miss them. The giant pictures turned out great and really tell the story of our new Costless ToGo Service. If you were in traffic behind our van, wouldn't you start getting hungry?

I had a funny story about one of our warehouse staff this morning as he drove one of the vans from the sign shop to downtown.

Check out that giant Coke can!I called him on his cell phone and asked, "How does the van look?" I was so excited to see the results later in the day.

Well, his answer was less than enthusiastic, with a somber, "I guess it's OK."

I started getting concerned and asked "Does it look OK? What's wrong?"

He replied "No, the van looks cool, it's just that everyone is staring at me."

Ahh.. I love marketing. Look for our vans downtown, and stare all you want.



Special thanks to Randy at Andsigns - top quality work again! 11 trucks and counting.

Monday, May 7, 2007

Lights, Camera, Action!

Safety First!

That's the feeling we had when we raised our sign inside the downtown Costco for the first time today. It's Showtime!

It was almost 2 years ago today to the day since we first discussed plans to offer same day delivery to businesses downtown. I must admit that it was more work than we anticipated - but the finished product is incredible! Same Day delivery has been unheard of in our industry. So I know we will be making some unhappy competitors.

Are you sure it's straight?The real pleasure is seeing the customers' reactions as we made some deliveries today — they just couldn't believe their order arrived in 2 hours. One customer said "I really didn't need anything — I just wanted to see if you could get here that quick."

Well — here we are!

Calvin Johnson