Tuesday, May 7, 2013
A version of this chart has been posted on my office wall for over 15 years. When we did the re-branding this year I wanted to find a way to incorporate it in our material. Little did I know it would be in the form of an 8 foot by 10 foot billboard rolling down the road.
You see, all our trucks now have this graphic on the back door for everyone in traffic to look at. One of the most incredible things has been that people call into our company and let us know they saw one of our trucks and they tell us the graphic "changed their lives". We have also seen people post the pictures on their Facebook and Instagram pages and Tweet too.
Our vision at LYKKI is to "Infuse the world with Happiness" and I think this helps in a small way.