My new Business Development Manager, Kristi, is incredible at getting to the decision maker when she calls prospects. She is working on a list right now of "Fortune 500" companies in Vancouver and promoting our Office Coffee Service.
She is a real pro and doesn't give up 'til she gets me an appointment. Well, recently she came across a company who foiled her attempts at every angle. She just could not get past the gate keeper or phone system. Nobody would give her the contact name of the purchaser for their breakroom supplies. But… in her many attempts calling, she did find out the company was in the midst of reviewing their current supplier, so she knew time was of the essence and this called for something special.
Here is her solution to get the attention of the mystery person in charge of making the decisions: A cake with the inscription "You can have your cake and eat it too! Let Costless Express save you dough!"I personally took down the cake, and the receptionist was blown away, saying nobody has ever done something like that, and she hopes we win the account because we were just so original and determined.
I can say we did make contact with the Executive Assistant to the President. Seems all the right people had some cake today!
Having fun, one customer at a time!