Tuesday, January 21, 2014

Looking at your truck is inspiring

While at the JA JAM (see last post) I met some other great judges. One introduction was especially memorable. 

When I introduced myself the lady said - "You own LYKKI? I love your trucks. I tell people about the inspiring messaging on the back door."  It made me feel great to hear.

She is referring to the design we decided to add to our truck graphics to inspire drivers who read it while in traffic. I first saw this on a sign my wife gave me. It just seems so simple and we wanted to share it with everyone we could.

If you would like a post card size of this graphic, just send me an email Calvin at lykki.com and I would be happy to send you one. I always have a stack on my desk.