Monday, October 5, 2009

Costless Express Acquires Frogfile

COSTLESS EXPRESS Announces the Acquisition of FROGFILE Office Essentials; Creating Canada’s Most Environmentally Friendly Office Supply Company.

Dear Costless Express Customers,

Now more than ever "It's Easy Being GREEN!"™

I am pleased to announce some very exciting news - As of October 5th, 2009 Costless Express has acquired FROGFILE Office Essentials, creating Canada's most environmentally friendly office supply company.

This business combination allows us to increase our market position, add new environmental and sustainable products and leverage our existing infrastructure. We have high praise for the Frogfile management team and are pleased that they have agreed to join us during the transition period.

“Frogfile and Costless Express share the same philosophy when it comes to the environment and providing customers with innovative and sustainable solutions that add value to their business goals,” said Gil Yaron, Founder and CEO of Frogfile Office Essentials. “Costless Express has the breath and depth of warehousing and distribution, as well as the promotional programs, purchasing power, and financial clout necessary to empower our sales people to better meet customer requirements in a positive growing capacity.

This acquisition accelerates Costless Express’s growth, enhances our competitive position and extends our industry leading line of products and services. In particular Frogfile’s strength in environmentally friendly office products and knowledge will continue to broaden Costless Express’s presence in this important growth category and key vertical markets.

What does this mean for Costless Express customers?

“We’re More Than Just Office Supplies”™

It allows our customers to outsource their total office procurement needs. Customers can look forward to an expanded environmentally friendly selection of products at even lower prices. Costless Express will expand the total item selection to offer over 30,000 business products and associated services to help our customers run their operations more smoothly, focus on their core business and drive down hard and soft procurement costs. In addition, Costless Express will now be able to offer guidance to customers who wish more information on creating an environmentally sustainable company and how to take the steps to get there themselves.

We are excited at Costless Express to add over one thousand new Frogfile customers. As an existing Costless Express customer I can assure you our service levels will be at the best ever due to the addition of several new outside sales staff (a first for Costless Express). I hope you get a chance to meet one of our Senior Account Managers soon as they'll have many exciting new programs and products to offer.

Over the past three years Costless Express has focused on being the most environmentally friendly office supply company in Canada. During that time we’ve had many successes such as becoming Canada’s First Carbon Neutral Office Supply Company, eliminating cardboard boxes for plastic delivery totes, paperless invoicing, "Save-a-stamp" payment, fleet optimization investments and many more. On October 5th I feel we have something very special to be proud of at Costless Express - the addition of Frogfile to our corporate family.

About Frogfile Office Essentials

“It’s Easy Being Green” ™

Frogfile Office Essentials was born of a simple idea in 2004: Anyone can make a difference through his or her work. Frogfile believes that the ordinary "nuts and bolts" of the nine to five world -- paper, pencils, and pens -- are, in fact, part of the solution. Teaching environmental stewardship to office workers and offering environmentally friendly products will have lasting effects for the planet and customers.

Frogfile sources and distributes thousands of pro-planet office alternatives for a wide range of companies. Whether a customer is a growing non-profit or an established Fortune 100 firm, Frogfile takes the guesswork out of responsible procurement. Frogfile saves customers time and money by pre-selecting only the most sustainable solutions available and educating customers on practicing environmental sustainability inside and outside the office.

Gil Yaron, Frogfile's founder and CEO, brings to Costless Express over four years of triple digit sales growth, more than a decade of experience in product sourcing, environmental standards, and best practices. With every order, Yaron has proven that smarter office selections needn't come with premiums of cost, quality, or convenience.’s website, phone and fax will remain operational during a 60-day transition period in which all Frogfile customer account information will be transferred to Costless Express.

Calvin Johnson