Google is working on technology that can share
information on context between apps. Picture this: when your Nike Fuelband is
tracking your run, other apps and notifications could be suppressed. When
you’re finished, your app can tell the vending machine what size water bottle
you need to replenish your fluids, and debit your mobile wallet. Or an
intelligent restaurant menu could recommend items with the optimal
post-recovery macronutrient ratios. There’s limitless potential for data and
devices to connect with bodies and businesses.
Data collection for personalization is not new. Scoble
shared an anecdote about a famous upscale hotel in Half Moon Bay that for years
has had staff go through an individual guest’s trash after check out and write
down what type of chocolate bars, wine, water bottle brands etc. are left
behind, so they could have them ready during the guests’ next visits. Creepy?
Yes. Good customer service? Yes.
Cheers
Calvin